Vet, Pet & Equine Industry Copywriting & Messaging Consultancy
Words That Get Tails Wagging
Copywriting and brand messaging that speaks to pet professionals and owners alike.
Drive conversions, build your pet brand's visibility and engage your audience across channels, all whilst nailing veterinary and pet marketing regulations.
Pet and veterinary industry marketing can feel like you’re chasing your tail.
Finding your audience, exciting them, and keeping them coming back is the ultimate challenge facing pet marketers and business owners.
The pet and veterinary industry comes with unique challenges. How do you resonate with multiple audiences, communicate your value, and stick to industry regulations? It feels so restrictive.
Great copywriting and the right messaging should empower and enable consumers to make informed and educated choices for their patients and pets.
Pet Copywriting & Marketing Services
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Pet & Veterinary Copywriting
The right words to engage and spark excitement across channels, territories, media types, and audiences.
Specialist pet copywriting for all of your marketing needs.
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Content Marketing & SEO
SEO-optimised content and a content strategy built around your pet audience, even if veterinary regulations mean you can't use your ideal keywords.
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Science Communication & Regulatory Writing
Explaining complex clinical or scientific topics while staying interesting can be challenging, especially if you’re close to the science. And selling your superpowers while sticking to VMD rules is hard.
Get scientific writing that’s fun and informative or get help with what you can and can’t say to stay out of the pet marketing doghouse.
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Messaging Strategy and Pet Industry Coaching
Struggling to reach your veterinary or pet audience, or not sure how to enter a new market?
Let's work together to align your messaging with your customers' needs, build a brand messaging strategy that converts, or get you up to speed on the industry’s tricky regulations.
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Full-service micro marketing agency
Need something more “all in”?
Work with the Happy Tails team of industry experts, bringing together web design, digital marketing, paid ads and more to deliver everything your brand needs under one pet expert roof!
Coming Soon!
Brands We Have Worked With 🐾
At Happy Tails, the health and wellbeing of animals is at the heart of everything.
It dictates who we work with and what we write about.
Why Happy Tails Communications?
We only want the very best for our furry friends, and believe that the right words help consumers make the right decisions.
Led by Rebecca, a veterinary, pet and equine industry copywriter and brand messaging consultant, Happy Tails Communications delivers multi-channel marketing and communication strategies with optimised copywriting that showcases your pet brand's superpowers.
Nail your copy and build a messaging strategy to get your clients purring, all whilst staying within the veterinary industry regulations and out of the marketing doghouse.
Who Do We Help?
From cute and fluffy to science-packed and technical, we write copy that resonates with the right audience in the best tone to engage with them.
We craft both D2C and B2B copy for:
Supplement & nutrition brands
Pharmaceutical companies
E-commerce & pet product brands
Veterinary professionals and corporates
Service providers
External agencies and publications.
New To Pet Industry Marketing?
It’s all woofs and meows when you join the pet industry, and the marketing regulations are complex and baffling. Get up to speed or support your team’s onboarding process with the Happy Tails Pet Marketing 101.
Need a course that covers everything from the VMD to Parnuts, can and can’t says, and how to be safe on your socials? Grab our pet industry marketing course or get a bespoke version for your brand that includes your own tone of voice and marketing guide.
Launching Early 2026