Veterinary Regulatory Marketing and Science Communications Copywriting
The Science Of Compliance!
Communicating your animal health brand’s science feels easy when you’re super close to it. But could you explain it to a 5-year-old? If not, then it’s likely you’re not being clear enough.
And having all the science is all well and good but how do you talk about it without breaking veterinary marketing regulations?
This is where I get to release my geek!
Let’s make your messaging understandable, exciting and compliant!
The Compliance Bit
The Veterinary Medicines Directorate & Advertising Standards
The Veterinary Medicines Directorate (VMD) and the Advertising Standards Authority (ASA) enforce marketing regulations to make sure brands (like supplement, feed and health brands) don’t make medicinal claims about their products if they’re not a registered medicine.
Classic mistakes are using the words “treat” and “prevent”, or using a disease term like “arthritis”.
So, how do you explain how awesome your products are if you can’t say all the things? And how do you nail your SEO if you can’t discuss anything medicinal?
Let’s work through your copy, build a messaging framework that’s safe but epically engaging and enticing to consumers.
Let’s deliver a compliant but effective content strategy that brings you organic traffic.
Let’s safely promote your brand at a trade show when you know the VMD will be on the lookout.
The Geeky Bit
Science Communication
Explaining how your pet product does what it does to pet owners can be tricky.
The general public aren't all geeks. Most people have never been taught to read scientific papers and wouldn't know their statistical significance from their double-blinding.
When you're close to a product, you understand all the intricacies of the research behind it, you know the detail, and it's hard to step back and explain things in an easy-to-understand way.
Because to you, the technical is obvious.
So, let’s work through your project together. Then, I’ll explain the technical science in a way that normal pet owners understand and relate to their own pets and problems.
Science is a powerful selling tool…you just need the right words.
