About Happy Tails Communications
Pet Industry Copywriting and Messaging Consultancy
Pet industry marketing is fun but hard.
Connecting pet owners, vets and retailers all want different things, need different information, and crave different connections.
The industry is highly regulated, and lots of technical products make communicating with your audience tricky. But here at Happy Tails, I have you covered.
From cute and fluffy to science-packed and technical, I refine your brand messaging and copy so that it resonates with the right audience in the best tone to make them want to hit that “buy” button.
Let's turn growls into purrs and get your copy connecting.
Happy Tails for Happy Tails The Waggy Mission
Here at Happy Tails Communications, I aim for every word I write to improve the lives of animals.
I work with brands that have the health and well-being of animals at the heart of everything they do. I craft messaging strategies and write words that educate and inform pet parents, enabling them to make the best decisions for their pets and improving those fluffy lives with every purchasing choice.
Sound like your brand?
Why Happy Tails And Not A Big Marketing Agency?
Pet Marketing Regulation Experts
Veterinary marketing regulations are complex and difficult to navigate. I understand the importance of getting the language right, staying on the right side of the regulations, and safeguarding your reputation in the industry. I have years of experience working with pharmaceutical brands, as well as supporting nutrition and supplement brands in marketing within VMD, PARNUT, and FEDIAF guidelines.
Personal Pet Passion & Pet Geek
I am a clinical animal nutritionist, animal biologist, biomechanics researcher, and kick-ass sales and marketing professional – all rolled into one copywriting and brand strategy package.
I've worked with international animal health brands, delivering cross-channel copywriting and brand messaging support that both converts and is compliant. I understand your science, your products, and your audience, and I will help bring them all together to get buyers purring.
The Personal Touch - Pre-Trained
This is not a huge, faceless agency; I’m a pet industry expert. You don’t need to invest time in revisions fixing industry-specific issues because I’ve already done it.
I am fully invested in the success of your business, and it’s me at the end of the email. I know what’s happening in your project at all times, and we never outsource to a team of nameless contractors.
From Start-up to Multi-National
No matter the size of your brand, I can provide unique and specialist support.
I provide animal health copywriting and brand messaging strategy to the pet industry. Supporting a full spectrum of brands, from start-up solopreneurs to multi-channel international brands – either working directly with you or collaborating with your marketing team.
Let's turn growls into purrs and get your copy connecting.
It's Not All Black And White!
Nope, it’s not. I live in a world of colour. My clothes, my home and my brand. It makes me happy.
So, it’s not black and white, and it’s not super corporate here (even though I work with big corporate brands and write about super-techy science stuff).
Why? Because that's not me, and most importantly, it's not your pet-owning audience either.
They're fun and happy, and their lives are made all shiny and bright by having pets. So, Happy Tails Communication is fun and happy.
It’s not dull and dreary, and neither are the words I write or the messaging I create. So, let’s go and have some fun!