Pet, Vet & Equine Industry Copywriting
It’s easy to feel invisible in the vastness of the internet.
Does Google even know you exist?
Your website needs to be master of all things—woo Google, showcase you against your competitors, and win over your audience (whether they be fluff-loving pet owners or technical veterinary professionals).
But copywriting isn’t just about your website.
Purr-fect Words
In this industry, the list of copy requirements is endless… detailers, brochures, leaflets, packaging, emails, product descriptions… It’s a daunting prospect.
However you sell your pet product or veterinary service, you’ll need persuasive, engaging and veterinary industry-compliant copywriting to back you up.
And that’s a whole lotta words!
Fear not, I am here.
Explore my packages
Your Pet Industry Expert Copywriter
I write SEO-friendly copy that nails your brand voice—whether that be for fluff-friendly consumers or technical veterinary professionals.
I understand your audience and the veterinary industry. I know what you can say and what will put you in the veterinary industry’s marketing doghouse.
So take a load off your mind and get your copywriting done for you.
Copywriting Projects I Love
Pet-industry-specific copywriters are few and far between. We’re a rare breed. And even within the industry, there aren’t many of us who specialise in clinical, scientific or technical copy that comes under the eye of the Veterinary Medicines Directorate.
But that’s where my nerdiness comes in.
I work with all sorts of pet and veterinary brands, and love writing about supplements, medicines, nutrition and anything that supports the lifelong health and wellbeing of animals.
I write all forms of copy exclusively for the pet, vet and equine industry
Websites
Email marketing campaigns
Product descriptions
Detailers and leave-behinds
White papers
Press releases
Advertorials/Articles
Trade stand copy
Packaging copy
Wagging Website Package
5 SEO, conversion, and compliance-optimised webpages for your pet brand
(Usually Home, About, Services, Contact and one other)
Kick-off and wrap-up calls, as well as a first draft run-through
Voice of customer research, including up to 4 customer interviews
Competitor and keyword research
Copy that sounds authentically you, while resonating with your audience. Making them feel connected to your brand and excited to buy
Two rounds of revisions
Professional proofreading to tidy up any typos
An implementation checklist to help your copy find its way to the search engine Gods.
Know you need your website copy written for you? I’ve got a package for that!
What's included?
Everything you need to get pet people purring over your website and tapping that buy button.
Total Investment: £1995
Copywriter on Call
An expert on your side,
without the massive agency fees
Your pet brand needs a TON of copy, from press releases to blogs, articles, leaflets…you name it, it’s on the to-do list.
Your marketing team are up to their eyes in it, keeping on top of socials, planning events and launches. And maybe they’re hot on their strategy but struggle with the words, they’re not science savvy, or they find the VMD a headache.
You need extra support but don’t want the expense and time drain of bringing on and training up someone new.
So get me on call with a retainer plan.
Your out-of-house, in-house expert copywriter and marketing consultant.
Maybe you need…
Website refreshes
Regular blogs and articles
Leaflets
White papers
Packaging wording
Email marketing
VMD copy audits
SEO strategy
Ad copy
Product descriptions
No matter what pops onto your to-do list, you have me on call to support you.
You’ll get priority time in my calendar, fast turnarounds, and my brain fizzing away for your brand.
It’s the most cost-effective way to get me on your team. You skip the waiting list, and you can jump on new marketing opportunities when they’re fresh.
I take on retainers from a minimum of one day per month, up to 2 days per week, and this time can be spread across the week, so I am always ready for action.
