PATS 2025 and BETA International are finished for the year, but what are the trends about to hit the pet industry in the coming months?

Pet owners are desperate for knowledge, they want to be the best pet parents. Learn why an ebook is a powerful marketing tool you need!

Your website is your pet brand's shopfront, but how do you know it needs an update, a refresh & some pampering?

Getting found on Amazon can feel like you’re chasing your tail. Grab these product description tips and pop up in your potential customer’s search!

Your product does wonderful things for pets, but how do you get their humans as excited about your pet business as you are?

As we kick off 2024, dig into for predictions for the pet industry. From new products to growing categories and millennial marketing - see what’s coming this year.

What’s getting tails wagging in the pet trade this spring? Check out the PATS trends hitting your shelves.

How do you know when your pet brand’s website copywriting needs a refresh, and where do you start?

When should your outsource your pet brand’s copywriting to an industry expert? When the to-do list is making your brain melt? Or sooner than that?

It's Christmas! When and how should you inject some Christmas spirit into your pet business copywriting? Happy Tails Communications shows your how!

Keep your animal health business copywriting compliant with Veterinary Medicines Directorate and Advertising Standards Authority regulations. Make sure you know who they are and why your business should care.