Pet-Industry Press Release Writing
Got news? Let’s bark about it!
A new product launch, a funding round, a re-brand, awards, or some shiny newness you want to shout about? A well written press release will get your story heard by the right people.
It’s jargon-free storytelling that your customers (and the media) will care about.
Bad press releases get ignored. Not because the story isn’t brilliant, but because it’s not written in a way that grabs journalists attention. It needs a good hook, a clear angle, good research and some juicy quotes.
It needs to be something the media can grab and run with. It’s not just a sales pitch, it’s news people want to read.
Get professionally written press releases that reach the right people, and get the world reading about your pet brand.
Ready-to-send press releases
Fully researched and professional written
Tailored media contacts list and recommended targets
Newsworthy angles loved by editors
Social captions to support your release
Fast turnaround time for
hot-off-the-press news
Press Release Packages
Ready to shout about your stuff? Get done-for-you press releases that get people talking.
The Announcement
When you just need a professionally written release, ready to send.
Media-ready press release
Newsworthy headline and hook
Written in standard media/PR format
1 round of revisions
Delivered within 5 working days
£325
Everything you need to hit the headlines…and the people to send it to.
Everything in The Announcement
Tailored media contact list - 10-15 relevant media outlets, journalists, and influencers for your target audience.
3 ready-to-use social media captions to accompany your announcement
2 rounds of revisions
£450
The Launch
The Full Bark
For when you need the whole shebang, done for you and out of the door.
Everything in The Launch
A tailored pitch email to send straight to your media list.
Press Release and one follow up sent to your media list, on your behalf.
Priority turnaround in 3 working days.
£795
Not sure which package fits? Get in touch and I’ll point you in the right direction.
Press Release FAQs
What counts as “newsworthy”?
1
More than you’d think—a new product, a new team member, a milestone in your business, a charity partnership, new research, even a solid seasonal angle. If you’re not sure if you have a good story, get in touch and I’ll help you build the angle.
Can I supply my own media list?
2
Of course! If you already have contacts you want to use, let me know and I’ll give the packages a squidge accordingly.
Do you write for industries outside pet, vet and equine?
3
Yes. Pet-world is my happy place. It’s where my industry-specific expertise lies, but I write for other sectors too, particularly for business in Bedfordshire and Buckinghamshire, or brands doing good in the world. Just get in touch to discuss.
Do you guarantee media coverage?
4
No press release service can, in good conscience, guarantee pickup. You never know what’s going to happen in the world, and the decisions lie in the individual editors. What I can guarantee is a release written to the standard that gives you the best chance, to contacts relevant to your story.
What do you need from me to get started?
5
A bit of a chat to wheedle some cracking quotes out of you, the core information on your announcement and any photos that will support the release. Oh, and your contact details for the journalists.
Need a more bespoke option, a full content strategy, or a writer on retainer for your pet brand?
Let’s chat through your project over a cuppa.
Looking for web copy, brochures or product descriptions?
Check out my copywriting services.
